In short
- Brand Radar is Ahrefs' AI visibility product. It covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude on the AI Visibility Index.
- Custom Prompts starts at EUR 47 a month and is free for paid Ahrefs plans from Lite up, with small limits: 5 prompts on Lite, 10 on Standard, 20 on Advanced. The AI Visibility Index starts at EUR 179 a month.
- It fits teams that already live in Ahrefs and want a broad index of AI answers beside backlink and keyword data. It is a weaker fit if you want to track many of your own prompts every day.
- Slynnk includes six AI tools in every plan from $69 a month and shows a likely range on every number.
Ahrefs is known for backlinks and keyword research, and Brand Radar is how it answers the question marketers now ask: where does my brand show up in AI answers? If you already use Ahrefs, it is the obvious tool to try.
This review explains the two ways Brand Radar works, what each costs, where it is strong, and what to check before you choose it.
What is Ahrefs Brand Radar?
Brand Radar offers two methods. Custom Prompts lets you track specific buyer questions you choose. The AI Visibility Index lets you benchmark any brand against a large database of prompts Ahrefs maintains, without setting each one up.
It reports where a brand is mentioned and cited across the AI platforms it covers, and sits inside the Ahrefs account, next to the SEO data Ahrefs is known for.
What Ahrefs Brand Radar does well
A broad index, not only your own prompts
The AI Visibility Index lets you look at how a brand or a competitor appears across a large prompt database without writing the prompts yourself. That is useful for market-level questions such as who is named most often in your category.
Six AI platforms named
Ahrefs lists AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, and says Claude is available on the AI Visibility Index.
Part of a suite you may already pay for
Custom Prompts is free for every paid Ahrefs plan from Lite up, so an existing customer can start with no new invoice.
How much does Ahrefs Brand Radar cost?
These figures come from Ahrefs' Brand Radar page, which showed prices in euros when checked. Confirm the current price in your currency on the Ahrefs page.
| Option | Price | What is included |
|---|---|---|
| Custom Prompts | From EUR 47 a month | Free for paid Ahrefs plans from Lite up |
| AI Visibility Index | From EUR 179 a month | 83 prompts a day, 2,500+ checks a month, overage EUR 0.0187 a check |
| Ahrefs Lite | Included | 150 checks a month, 5 AI prompts |
| Ahrefs Standard | Included | 300 checks a month, 10 AI prompts |
| Ahrefs Advanced | Included | 600 checks a month, 20 AI prompts |
- The page also shows EUR 654 a month for all models under Custom Prompts without explaining what that covers, so ask Ahrefs before you plan around it.
- Claude updates on the AI Visibility Index use 8 checks each.
What to check before you choose Ahrefs Brand Radar
How many prompts you really get
The included prompt limits are small: 5 on Lite and 20 on Advanced. If you want to track dozens of your own questions daily, price the paid options and count them against your needs.
How often each prompt is asked
AI answers change each time you ask. Ask Ahrefs how many times a prompt is run and whether the figure shows a range, because a single snapshot can mislead.
Where the data comes from
Find out whether answers come from the consumer surface people use or from an API, and whether you can read the stored answers behind a number.
Who is Ahrefs Brand Radar best for?
Choose Ahrefs Brand Radar if
- You already use Ahrefs and want AI visibility beside your SEO data.
- You want to benchmark a brand against a large prompt index rather than track a few of your own.
Choose Slynnk if
- You want to track your own prompts daily on every AI tool, ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot, in every plan.
- You report to clients and need each figure to show its sample size, a likely range and whether a change is real.
- You are an agency that wants white-label reports and client links included.
Where Slynnk is built differently from Ahrefs Brand Radar
Slynnk tracks the prompts you choose every day, asks them many times, and shows every number with the count it comes from and a likely range. Every answer is stored and one click away, so a figure can be re-derived.
One credit is one AI answer, every plan includes every tool, and brand plans start at $69 a month with agency plans from $199. Team members and competitors are unlimited.
What Slynnk does not have yet: an API, MCP and Looker Studio connector, and AI crawler analytics are planned after launch. It also has no backlink or keyword data.
Ahrefs Brand Radar vs Slynnk, side by side
| Ahrefs Brand Radar | Slynnk | |
|---|---|---|
| Entry price | From EUR 47 a month (Custom Prompts) | $69 a month (brand), $199 (agency) |
| Your own prompts | 5 to 20 on included plans | About 20 in the entry plan, daily on every tool |
| AI platforms | 6 named, plus Claude on the Index | 6 AI tools in every plan |
| Range and real-change verdict | Not described on its page | On every number |
| Backlinks and keywords | Yes, the main product | No |
| White-label reports | Not described for Brand Radar | In agency plans |
Want to see the Slynnk side with real numbers? The live demo is the full dashboard on sample data, no signup, and the free scan checks your own brand in a couple of minutes.
Ahrefs Brand Radar alternatives
If Ahrefs Brand Radar is not quite right, these are the tools people most often compare it with. Each links to our review of it.
- Semrush: AI tracking inside another SEO suite.
- Peec AI: a focused tracker with unlimited seats.
- Otterly.AI: a low entry price with add-on engines.
- Profound: an enterprise platform.
- Slynnk: AI visibility tracking with a likely range on every number, every AI tool in every plan and unlimited team seats.
For the full field side by side, see the best AI visibility tools in 2026.
Frequently asked questions
How much does Ahrefs Brand Radar cost?
Custom Prompts starts at EUR 47 a month and is free for paid Ahrefs plans from Lite up. The AI Visibility Index starts at EUR 179 a month.
Which AI platforms does Brand Radar cover?
AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude available on the AI Visibility Index.
How many prompts can I track with Ahrefs?
Ahrefs lists 5 AI prompts on Lite, 10 on Standard, 20 on Advanced and from 83 on Enterprise.
Is Brand Radar good for agencies?
It suits an agency that already works in Ahrefs. Check how many prompts and brands your client list needs and how client reporting works before you choose it.
What is a good Ahrefs Brand Radar alternative?
Semrush and Peec AI are common comparisons. Slynnk includes six AI tools in every plan from $69 a month and shows a likely range on every number.
Sources
Checked on October 27, 2026.
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