In short
- Surfer's AI Tracker measures visibility score, mention rate, average position, competitors and cited sources for each prompt, model and day, across ChatGPT, Gemini, Perplexity, Google AI Mode and AI Overviews.
- Plans run from $82 a month for 50 prompts (billed yearly) to $299 for 100 prompts with API access, with a $99 Standard plan limited to ChatGPT and weekly refresh.
- It fits teams that write and optimise content in Surfer and want AI tracking in the same place. It is a weaker fit if you want many prompts, or every AI tool, on a small budget.
- Slynnk covers six AI tools in every plan from $69 a month and shows a likely range and a real-change verdict on every number.
Surfer started as a content optimisation tool and added an AI Tracker to show how a brand appears in AI answers. If your team already writes and edits pages in Surfer, tracking the result in the same product is the appeal.
This review covers what the AI Tracker measures, what each plan costs, who it suits, and how it differs from Slynnk.
What is Surfer AI Tracker?
When you create a project, Surfer analyses your brand and suggests topics and prompts. You keep the ones you want, add your own, and group them by topic. Each prompt runs on every AI model in your plan, and Surfer reports a visibility score, mention rate, average position, competitors and the sources AI cites.
Surfer says it runs prompts more than once and checks consistency. It also sells a Content Editor, Topical Map, Content Audit, an MCP connection and an API.
What Surfer AI Tracker does well
AI tracking beside a content tool
If you write pages in Surfer, you can see how AI answers treat your brand, and then work on the content that might change it, without leaving the product.
A clear set of measures
Visibility score, mention rate, average position, competitors and sources are reported per prompt, model and date. Higher plans add a Mention Gap view of sources that name a competitor but not you.
Prompt suggestions
Surfer suggests topics and prompts from your brand, which helps a team that does not yet know which questions to track.
How much does Surfer AI Tracker cost?
These are USD prices per month billed yearly, with the monthly price in brackets, as listed on Surfer's pricing page. Confirm the current price on that page before you buy.
| Plan | Price a month | What is included |
|---|---|---|
| AI Search Analytics | $82 ($95) | 50 prompts, daily, 5 AI platforms |
| Standard | $99 ($119) | 25 prompts, weekly, ChatGPT only |
| Pro | $182 ($219) | 50 prompts, daily, 5 AI platforms |
| Peace of Mind | $299 ($359) | 100 prompts, daily, 5 AI platforms, API access |
| Enterprise | Custom | Custom prompts |
- The page shows a Start for Free button on each plan but does not state a trial length.
- Claude is not listed as a tracked model.
- The pricing page mixes AI tracking plans with other Surfer plans, so check which plan you are choosing.
What to check before you choose Surfer AI Tracker
Which plan tracks which engines
Standard tracks ChatGPT only and refreshes weekly. The daily plans cover five platforms. Pick the plan that matches the tools your buyers use.
Prompt limits
25 to 100 prompts per plan is small for an agency covering several clients. Count prompts across your clients before you compare prices.
How uncertainty is shown
Surfer says it runs prompts more than once. Ask whether each figure shows a sample size and a likely range, and how a change is tested before it is called real.
Who is Surfer AI Tracker best for?
Choose Surfer AI Tracker if
- You already use Surfer to write and optimise content.
- You want AI tracking and a content workflow in one product.
- You need an API on the $299 plan.
Choose Slynnk if
- You want every AI tool, ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot, in every plan and a lower entry price.
- You report numbers to clients and need each one to show its sample size, a likely range and a real-change verdict.
- You are an agency that wants white-label reports and client links included.
Where Slynnk is built differently from Surfer AI Tracker
Slynnk does one job: it measures how AI answers treat a brand and shows how sure each number is. Every figure shows how many answers it comes from and a likely range, and every answer is stored and readable.
Every plan includes every AI tool and unlimited team members. Brand plans start at $69 a month and agency plans at $199.
What Slynnk does not have yet: an API, MCP and Looker Studio connector. It is also not a content editor, so writing and optimising pages stays in the tools you use for it.
Surfer AI Tracker vs Slynnk, side by side
| Surfer AI Tracker | Slynnk | |
|---|---|---|
| Entry price | $82 a month (billed yearly) | $69 a month (brand), $199 (agency) |
| Prompts in the entry plan | 50 (daily), 25 on Standard (weekly) | About 20 on every tool, daily |
| AI platforms | 5 on daily plans; ChatGPT only on Standard | 6 AI tools in every plan |
| Content editor | Yes | No |
| Range and real-change verdict | Not described on its page | On every number |
| API | $299 plan and Enterprise | Planned after launch |
Want to see the Slynnk side with real numbers? The live demo is the full dashboard on sample data, no signup, and the free scan checks your own brand in a couple of minutes.
Surfer AI Tracker alternatives
If Surfer AI Tracker is not quite right, these are the tools people most often compare it with. Each links to our review of it.
- Semrush: AI tracking inside an SEO suite.
- Peec AI: a focused tracker with unlimited seats.
- Otterly.AI: a low entry price with add-on engines.
- Scrunch: a larger prompt allowance and a mid-market focus.
- Slynnk: AI visibility tracking with a likely range on every number, every AI tool in every plan and unlimited team seats.
For the full field side by side, see the best AI visibility tools in 2026.
Frequently asked questions
How much does Surfer's AI Tracker cost?
Plans are $82 (AI Search Analytics), $99 (Standard), $182 (Pro) and $299 (Peace of Mind) a month billed yearly, with higher monthly prices if you pay monthly.
Which AI platforms does Surfer track?
ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews. The Standard plan tracks ChatGPT only.
How many prompts can I track in Surfer?
25 on Standard, 50 on Pro and AI Search Analytics, 100 on Peace of Mind, and custom on Enterprise.
Does Surfer have an API?
Yes, on the Peace of Mind plan and Enterprise.
What is a good Surfer AI Tracker alternative?
Peec AI and Semrush are common comparisons. Slynnk includes six AI tools in every plan from $69 a month and shows a likely range on every number.
Sources
Checked on October 27, 2026.
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